Enhance your pastries thanks to food packaging

For a bakery or a pastry shop, the packaging must above all be simple and easy to transport, but at the same time it must be attractive. Choose models with handles, and with boxes for a pretty and attractive effect. For biscuits and chocolates, opt for boxes with beautiful ribbons in your colours! Pastry packaging should be both simple to use for the pastry chef and functional for the customer. Focus on its various uses! 

Bring out the colours!

Colour is undoubtedly the element that will make you stand out from other pastries. A colourful cake package will be immediately attractive and will attract the interest of the consumer even from afar. Choose a beautiful colour and an authentic decoration, which will stay in the mind of your target group. Remember that the purchase of a “pain au chocolat” or a delicious opera is not made when you taste it, but especially when you see it!

The choice of pastry packaging then takes on its full meaning and will fortify the consumer in his purchasing decision. You can select the red-coloured packaging, which stimulates the appetite and reminds us of red fruits! Why not put your logo on black packaging? Upscale and chic? Combined with kraft paper on the inside, it will be all the trendier. Blue is also appreciated for savouring these delicacies in a peaceful atmosphere! 

Ecological packaging for bakery products

At the manufacturers, you will be entitled to a wide choice of packaging for your cakes. Promoting environmentally friendly packaging means being able to reach as many consumers as possible and make them aware of the need to protect the environment. Your customers will be even more delighted to see that you are taking an eco-responsible approach. Sustainable development is certainly a concern not only for buyers, but also for consumers.

Kraft paper is one of the most popular types of packaging used in the manufacture of 100% recyclable and natural bags. What's more, it is a material that is very strong and greaseproof, making it your perfect partner to protect all your culinary creations. 

What types of food packaging should you use for your bakery/pastry shop?

Going to buy bread every morning at the bakery next door? A morning tradition for many French people. Sunday cakes? A tradition that you wouldn't want to do without. There is special packaging for each of them. In the bakeries, for example, you can find bread but also pastries, the most popular of which are croissants and “pains au chocolat”.

Bags for bread

There are many different types of bread, both in terms of composition and shape (round, oval, rectangular, etc.). As a result, food packaging has to meet these different formats and sizes. There are therefore:

● Bags for “bâtard” bread;

● The packaging for brioche;

● Bags for round bread;

● Grouping bags.

Most of them are made from super resistant bleached kraft paper and can be decorated with your colours. The same goes for croissant bags, raisin breads and chocolate peace, which can resist tearing and grease.

The right pastry packaging

In the pastries you will find individual portions and whole cakes. It is therefore essential to have two different packages for these two options. The pastry box is suitable for whole cakes. Made of cardboard, it is designed to withstand shocks and protect your treats. For individual portions, count on the grooved square. It is a pastry packaging with folded edges. So, you can hold your pastry while you eat it. Your customers will thank you for these types of packaging, so they won't get their fingers in a bunch!

A pastry box with handles!

Do you want to enhance your cakes, cakes and even pastries? The food packaging solutions are suitable for all professionals in the trade and are adapted to food contact. Good packaging must be able to facilitate the transport of cakes and pastries. Generally, it is equipped with a handle for easy transport. Some boxes are equipped with a transparent lid for better attention to detail and to catch a glimpse of those delicacies that make us drool too much: chocolates, boxed chocolates, sweets, pies... 

Customisable food packaging for your cakes and pastries

Why market your cakes and pastries in neutral packaging when you can personalise them? Offer your customers a container that is unique to your brand. This is the easiest way to highlight them. What's more, it's advertising at a lower cost for you. With a personalised box, there's nothing like it to make your customers want to succumb to your pastries and open the packages without further ado. What's more, they will appreciate this detail in the making of your packaging!

Whether you need pastry boxes for your “mignardises”, macaroons, cupcakes, pastry packaging can be adapted to all your products and especially to your colours! 

Increasingly engaged consumers

Consumers are very demanding about the products they buy and especially in terms of eco-responsibility. Therefore, as a bakery-pastry shop, you should not hesitate to commit yourself to an ecological and environmentally friendly approach. Forgetting plastic packaging and opting for biodegradable and environmentally friendly packaging is therefore a way to be more eco-friendly.

Cardboard is undoubtedly one of the most widely used packaging in bakeries and pastry shops. As this material comes from wood, it is therefore renewable provided it is not over-exploited. Professionals opt for FSC-certified boxes.